Pipeline Audit
Find where leads are entering, where they're being lost, and what needs to change first.
Fractional CMO · B2B Growth Consultant · Sales & Marketing Alignment
Marketing posts. Sales calls. Nobody connects the two.
I align both — so your content builds the pipeline your sales team converts.
Working with B2B suppliers across Ireland · No retainer required to start
The real problem
You don't have a marketing problem.
You have a sales and marketing alignment problem.
Most B2B suppliers are already doing the work. They're posting, calling, emailing, networking, quoting, and following up. But the activity is disconnected — so the pipeline never becomes predictable.
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01
Your LinkedIn posts get likes, but your sales team never follows up on who engaged.
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02
You have a website, but you have no idea if it's actually persuading buyers.
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03
You have a CRM, but it hasn't been updated since March.
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04
You're spending on content, but can't tell if it's generating any pipeline.
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05
Your sales team is working hard, but they're reaching out cold every time.
This is what happens when marketing and sales aren't speaking the same language.
The solution
I build the bridge between your content and your sales pipeline.
As a fractional CMO and B2B growth consultant, I work with Irish suppliers to audit their current marketing and sales setup, design a system that connects both, and make sure every piece of content you create is actively warming the accounts your sales team is trying to close.
System Design
Build the content-to-sales alignment architecture across LinkedIn, website, CRM, outbound and follow-up.
Growth Partnership
Ongoing fractional CMO support to set strategy, manage execution, and keep sales and marketing aligned.
Why me
Built from real experience in B2B, hospitality and commercial marketing.
I've worked across hospitality, commercial supplier marketing, food and beverage, and Irish B2B service businesses — building content, campaigns, positioning and growth systems designed to attract the right buyers, not just increase visibility.
After years of seeing content created in isolation from sales, I now help B2B suppliers connect the dots between what they post, who they want to reach, how their sales team follows up, and what actually turns into pipeline.
Illustrative example
In a recent B2B supplier engagement, we mapped the buyer pipeline, built a LinkedIn content system for the founder, and connected outbound outreach to the content calendar.
- 6% → 19%Outbound reply rate improvement
- 3×Increase in qualified enquiries
- 20+Sales opportunities now visible in CRM
Sample figures shown for illustration — a named client case study is on the way.
How we work together
Choose the level of support your pipeline needs.
Pipeline Audit
€950
A diagnostic deep-dive into your current marketing and sales setup. I review your website, LinkedIn presence, outreach activity, CRM, buyer journey and current pipeline gaps.
- Website and buyer journey review
- LinkedIn and content audit
- CRM and follow-up review
- Pipeline gap diagnosis
- Written report
- Strategy session
Growth System Build
€6,500–€9,500
A 3-month engagement to build and launch your content-to-pipeline system. For suppliers who need more than advice — they need the structure, messaging and sales alignment built properly.
- Buyer mapping
- Content architecture
- CRM setup or clean-up
- Sales follow-up sequences
- LinkedIn founder content direction
- Lead capture and tracking setup
- Pipeline reporting structure
Fractional CMO Retainer
€3,500–€6,500/month
Ongoing strategic partnership where I act as your part-time commercial marketing director. I set the strategy, guide execution, align your sales and marketing activity, and keep your pipeline moving.
- Monthly growth strategy
- Campaign planning
- Content-to-sales alignment
- CRM and pipeline oversight
- Team or supplier direction
- Reporting and optimisation
Prices are indicative ranges. Every engagement starts with a short diagnostic so the scope fits your business.
About
For Irish B2B suppliers who need strategy, not just more posts.
I'm Ciara Smith, a marketing strategist and fractional CMO based in Ireland. My background is in hospitality, B2B marketing, content strategy and commercial growth.
I started in marketing creating content, campaigns and brand visibility — but over time I saw the same issue again and again: businesses were investing in marketing, but sales teams weren't getting a clearer pipeline from it.
Now I help B2B suppliers connect the work they're already doing — LinkedIn, website, CRM, sales outreach and follow-up — into one joined-up system that supports actual commercial growth.
This is for you if…
- You sell B2B in Ireland.
- You supply equipment, products or services to other businesses.
- You have a salesperson or sales team making outbound calls.
- You're investing in content but can't clearly connect it to pipeline.
- You want strategy, structure and commercial clarity — not just more posts.
- You know your CRM, website, content and sales process could be working harder.
This is not for you if…
- You only want someone to post on social media.
- You are not willing to look at your sales process.
- You want instant leads without fixing the system behind them.
- You are looking for the cheapest marketing support available.
Start here
Not sure if this is right for you? Start with a 20-minute call.
No pitch. No pressure. We'll look at where your pipeline is leaking and I'll tell you honestly whether I can help.